Growing a small business can be difficult. Plus, if you’re starting a new business, chances are you have a lot of competition in your local area. Beyond that, many of the established businesses, your competitors, already have customers and loyal followers for their brand, their products, and their services. Put all that together and you have yourself an uphill battle.
This is where SEO and search engine marketing come into play. While many customers already know the small business they want to purchase from, others are continuously searching. Whether they are new to the area, haven’t purchased something in your niche before, or are looking for a better price, having your website show up at the top of search engines is the quickest way to get your brand in front of new potential customers.
What is SEO?
SEO stands for search engine optimization. It is an internet marketing strategy for ranking websites online. When you type something into a search engine, the way the sites are displayed is based on an algorithm. If your website is setup and optimized better for SEO, your site will rank higher than your competitors. In fact, your BRAND NEW business can even show up higher in searches than businesses that have been around for 10 or more years if yours is done correctly.
How Does SEO Work?
A number of factors are used when analyzing a website and determining where it should show up online. One of the factors search engines use is how your website itself is setup. This includes your design and layout (does your website have a mobile version or responsive design), how quickly your website loads for search visitors, and what content and keywords do you have on your site, among other factors. Having all of this setup correctly makes it easier for your website to rank when people search for you and your brand.
How Can I Make Sure My Website Is Able To Be Ranked?
As many factors are analyzed when determining where your website shows up, you could look for a list of optimization techniques to make sure you are following the most recent guidelines. Looking through some of the detailed training by some of the big SEO experts can help. Plus, you should also look at some of the websites ranking well in your area. If your competitors are ranking at the top, they must be doing something correctly (or just don’t have ANY competition).
Other Strategies For Online Marketing
Marketing your business online doesn’t have to be done through search engine optimization. While many people prefer to use some form of search marketing to build their brand, many others avoid it completely. If you decide to take a different route, using something like pay per click marketing or social media can work effectively as well. If you decide to take an alternative route, make sure to understand the best practices at any of those tactics before you dive in and start spending a lot of money. Many people getting started opt for SEO. If you need a company to help you, work with a proven company that has delivered results like Profit Addiction Seattle SEO.
Biggest Benefits Of Search Traffic
One of the largest benefits of search traffic is that many of those visitors are already in buy mode. When someone searches for your specific product or service, they are likely ready to buy. When your website ranks well in search engines, you make it easy for someone to solve their problem – by purchasing from you.